dana miller works
Bridging the gap between users and the world’s most successful brands through 5+ years of digital experience design.
I am a Creative Strategist & Experience Design Lead with 5+ years of experience delivering results for world-class organizations. My career has been defined by a commitment to quality and a drive to solve complex problems for global audiences. From conceptualization to final deployment, I leverage my background in high-level brand strategy to ensure every digital touchpoint is seamless, engaging, and aligned with the identity of the world’s most successful companies.
Portfolio Preview:
I started my career at Mindshare USA as a strategy planner under the Unilever account for Dove Womens. With a 100MM+ budget, my team allocated media buying for Dove, choosing vendors and print partners for each fiscal year.
At the beginning of 2020 I moved over to Village Marketing, an influencer marketing agency where I built and negotiated influencer strategy across multiple CPG startups.
My true passion and ultimate vision was in fashion tech where I quickly ventured over to ObsessVR as the 7th employee. There I built and designed digital experiences for brands across every vertical. With over 200+ stores and experiences for LVMH, Kerring, Richemont, Chanel, Disney, Delta, Universal Music Group, L’Oreal, S. L. Benfica and many more, we changed the way consumers shop for the last 5+ years.
about me.
about me.
Luxury Wine & Spirits
LVMH champagne brand digital experience to promote the launch of their Rich & Rich Rosé champagnes. Design influenced by the Polo Classic Sun Club hosted in Los Angeles.
Fashion
Private label, luxury Turkish brand wanted to drive awareness and conversions on their MW SS ‘22 brand campaigns and offer an innovative experience available on their mobile app.
Sports
Taking futbol fan engagement to the next level with S. L. Benfica’s first ever 3D merchandise store, built to drive to sales among younger generations.
Beauty
To support their 25th anniversary, this beauty brand wanted an immersive experience to teach customers on their unique history and follow their world “Kindness Tour” across 25 cities.
Music
To promote the 60th anniversary of the Beatles first visit to the US, UMG granted never before seen footage documenting the Beatles 2-week tour visit. Experience to explore exclusive content and shop a capsule collection.
Telecommunications
Showcase Orange Spain’s first ever virtual boutique, encouraging customers to shop new XIAOMI devices. Built first ever AI Chat Sales assistant demo-ed on Apple Vision Pro.
education
Executive Masters in Luxury Management & Design Innovation from Essec Business School in Paris & Parsons School of Design in NYC
Bachelors of Science in Advertising from the University of Florida with a minor in Retail Leadership
My educational background through the EMiLUX program—a collaboration between ESSEC in Paris and Parsons in New York—serves as the foundation for my approach to luxury. I focus on the 'art of the possible,' blending traditional French craftsmanship principles with contemporary design thinking. This unique academic path has equipped me to navigate the complexities of luxury retail, digital transformation, and the evolving aesthetics of the modern high-end consumer.
It was the experience of a lifetime to gain behind-the-scenes knowledge through visiting textile mills in Italy, couture houses in Paris, iconic champagne maisons in Reims, world renowned hotel brands in Dubai and Shanghai, and the best-in-class watch manufacturers in Geneva. The EMiLUX program will have a lasting impact shaping me into a future leader of the luxury industry.
